Database Segmentation in Small Business Marketing

The competition to get your email read in an ever crowded inbox is increasing. Companies are becoming more sophisticated with their email marketing through personalisation and targeting.

The key objective of segmentation is to increase the relevance of your emails to drive responses and add more value to your customers, ultimately increasing revenue and sales for your organisation.

To help you kick start the process we have written this FREE whitepaper to highlight the main areas you should think about as follows:

  1. Setting your objectives

  2. Finding the right data

  3. Profile-based segmentation

  4. Behavioural-based segmentation

  5. Utilising segmentation effectively

We understand that segmentation may feel daunting so we hope you find this FREE whitepaper of some use in de-mystifying this key email tactic. Just fill in the form and download, it couldn't be easier!